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Friday, 16 November 2012

Good News: Half of Voters Got Their Campaign News from the Web

A little piece of good news after the US election disappointment: half of voters got their campaign news from the Internet.
A pew survey released yesterday shows a steep increase in voters who got their campaign news from the Internet. The number went up from 36 percent in the 2008 election to 47 percent in this year’s election.

Television continued to serve as the primary source with 67 percent of voters saying they turned to the TV for campaign news coverage. Another interesting bit of info: Cable news was by far preferred to the networks:
Among TV news outlets, 42% cite cable news as a main source. Network television is named by 19% of voters, while 11% cite local TV news. These percentages are little changed from 2008.

Among cable networks, 23% of voters name the Fox News Channel as a main source; 18% cite CNN and 9% MSNBC. There also is little change in the percentage naming any of these cable networks from 2008.
If this trend continues and the number of voters consulting the internet for their news keeps increasing, there is a better likelihood that people will be able to go beyond the myths constructed by the mainstream media.

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